Walls in stores are usually drywall, block or glass, all of which reflect almost all of the sound that reaches them. Mercantile occupancy: Class A finishes in exits; check local rules for suspended products.
Treat reflection points first
A reflection point is a spot on a wall where sound from a source bounces to a listener. You can find them with a mirror: sit where people listen, have someone slide a mirror along the wall, and mark each spot where you can see a sound source. Panels there give the biggest improvement per square foot.
Parallel walls and flutter echo
Two bare parallel walls make a fast, buzzing echo when you clap. One panel on each wall, offset from each other, usually stops it. See flutter echo between drywall walls.
Recommended wall products
- Facet: Lobbies, showrooms, auditoriums, from $102
- Kite: Lobbies, stair walls, hospitality, from $48
- Prism: Feature walls, retail, creative offices, from $39
If the wall needs to block sound too
Panels do not add meaningful STC to a wall. If sound coming through the wall is a problem, read soundproofing and STC for stores and what STC means.