Learning center / Acoustics by building type / Retail store and showroom

Common acoustic mistakes in stores

The errors we see most often in stores, and how to avoid them.

2 minute read · Updated Nov 2026

Most disappointing results in stores come from a few predictable mistakes.

  1. Treating acoustics only after fit-out
  2. Panels that block merchandising walls
  3. Buying by the panel instead of by the absorption the room needs.
  4. Confusing absorption with soundproofing.

Avoid all of these by starting with the panel count and the placement guide.